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New Balance has been making trainers and footwear for over one hundred years, since they were first established at the beginning of the 20th century. By the 1970's the company began to specialise in Trainers for athletes, and by the 1990's they were targeting other sports such as Football, and sponsored the England and Manchester United captain Bryan Robson to wear their products. In recent years as well as making athletic shoes they have turned their hand to making more fashion orientated footwear to great acclaim. Here at Dogfish we stock a great selection of New Balance trainers.