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Casio G-Shock watches have a lengthy history in the fashion industry. The first G-Shock was released in 1983; the Baby G models followed up in 1991. The watches are aptly named as they are known for their ability to resist shock and water, suited well for heavy military and sports activity. Created primarily for function, the G-Shock series has exploded onto the fashion market as a trendy accessory that has crossed decades.

Although Casio initially only released a few G-Shocks a year in the 80s and for most of the 90s, making the watches a coveted collector's item, demand hit an all time high in 1998 when 220 new models were released to the masses. Since then, Casio has teamed up with designers, corporations, rock bands, and pop culture icons to create new designs.

Casio currently offers a plethora of G-Shock models in many colours suited for men and women. The G-Shock mini, a line for women, features designs in chic white, bold pink and brown, and fierce black. Additionally, G-Shock now offers solar-powered watches and atomic models that promise accurate time keeping. A watch that has managed to stand the test of time, G-Shock watches continue to be the height of style and function