The German sportswear manufacturer Adidas has been making footwear and sporting goods for over 80 years but the company is perhaps most well known for its range of Adidas Trainers and its retro line of Adidas Originals trainers. Almost every pair features the now legendary Adidas three stripes which run at a vertical angle on the side of the shoe. Adidas footwear has taken on a cult status amongst the youth in the UK and in particular amongst football supporters. Some pairs like Adidas Gazelles and Adidas Superstars are released season upon season and continue to have enduring popularity.